Privacy Notice

EngagedMedia*, on behalf of GSK, respects the privacy of every individual visiting our mobile program Privacy Notice. This Privacy Notice describes the information collected, how we use that information, how we protect it, and the choices you may make with respect to it. Please be sure to read this entire Privacy Notice and the Terms of Use before using or submitting information to our mobile program.


Our Privacy Notice applies only to EngagedMedia mobile programs on behalf of GSK. On EngagedMedia's mobile programs, we may provide links to other websites or mobile applications that we think may be of interest to you. The fact that we provide a link to a website or mobile application's content is not an endorsement, authorization or representation of our affiliation with that third-party, nor is it an endorsement of their privacy or information security policies or practices.  We do not exercise control over third-party websites or services. These other websites or services may place their own cookies or other files on your computer or mobile device, collect data or solicit personal information from you and follow different rules regarding the use or disclosure of the Personal Information you submit to them.  We strongly encourage you to read the privacy notices or statements of any such third-party websites and/or mobile applications that you may use. You should read the Privacy Policy that you visit after you leave our mobile program. We do not endorse, and are not responsible for, the privacy practices or the content of any third-party websites or mobile applications. 
Data We Collect and Use 
Personal information is information associated with or used to identify or contact a specific person and may include, but is not limited to:

This information is used in order to adjudicate the coupon benefit, to provide refill reminders or initiate refills to your pharmacy on your behalf and at your request, and to gauge your interest in potentially sharing your experience with ANORO in GSK marketing materials.

In addition to any personally identifiable information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or use the EngagedMedia mobile programs, including a unique Apple device identifier, and aggregated data collected via Google Analytics (such as pages you visit, time on the page, general geographic area). We use Google Analytics, a web service for analytics provided by Google, Inc., to collect certain information related to our mobile programs. Google Analytics collects and processes data through the use of cookies. You can find out more about how Google uses data when you use our mobile programs by visiting "How Google uses data when you use our partners' sites or apps", located at

We may use aggregated information for various reasons, such as providing and enhancing the EngagedMedia mobile program for you and other users. EngagedMedia also collects information that your browser may send during the use of our mobile programs. This information includes:

This information is captured and analyzed on an aggregate basis. We use this aggregated information to:

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. It allows us to track and target your interests to tailor our sites to suit your needs better. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store unique identifiers, user preferences, and other information. Some cookies are temporary and are erased after you close your browser, while other cookies remain after you close your browser. You can delete or disable this type of cookie by adjusting your preferences in the browser toolbar. We currently do not use cookies outside of Google Analytics.
Information Relating to Children

We do not knowingly collect or maintain personal information from any person under the age of thirteen. No parts of our mobile programs or related websites are directed to or designed to attract anyone under the age of thirteen.  We presume that our mobile programs and related websites are used by adults or minors supervised by parents or guardians. We are committed to complying with the Children's Online Privacy Protections Act, better known as COPPA, and any and all other applicable laws related to use by minors now and in the future. If a parent or guardian believes that a minor under the age of thirteen has provided personal information on or through our mobile programs or websites, please contact us at the information provided at the end of this Privacy Notice.
How We Use and Share Your Information

We use the information we collect, including personal information, to:

For example, we may correspond with you to respond to your requests, comments or questions. We may use third parties to help host our mobile programs and/or websites or provide other services on our behalf.  

We may disclose any information we have gathered to government authorities and to other third parties when compelled to do so by government authorities or otherwise as required or permitted by law, including but not limited to, in response to court orders and subpoenas, administrative orders, search warrant, or other legal process. We may also disclose user information in connection with investigations or when we have reason to believe that someone is causing injury to or interference with our rights or property, or anyone else that could be harmed by such activities. Further, we may need to disclose information: (i) to enforce our Terms of Use (ii) to protect our mobile programs or websites, and/or (iii) to protect the personal safety of our users or visitors.

We may transfer information, including your personal information, in connection with a merger, sale, reorganization, acquisition or other change of ownership or control by or of EngagedMedia or any affiliated company (in each case, whether in whole or in part).  When one of these events occurs, we will use reasonable efforts to notify users before their information becomes subject to different privacy and security policies and practices.

We may also provide your personal information to our affiliates, including other affiliates of EngagedMedia, and third-party vendors and subcontractors only as necessary to perform the services related to the mobile programs or our websites. 

EngagedMedia does not disclose for compensation, sell, rent or otherwise make available any personal information submitted by users of mobile programs to any third parties, unless otherwise described herein. EngagedMedia does provide reports containing anonymized, aggregated data to clients relating to opt-ins, enrollments, redemptions, refills, message performance, geographic breakdown at the state level, age range, and timing of events.  Authorized EngagedMedia staff and authorized and permitted business associates, contractors, and third-party vendors must handle personally identifiable information consistent with this Privacy Notice and may use such information only on our behalf.  Personal information will not be used for any unsolicited follow-up unless we have previously informed you of this possible use. If you have requested information from us regarding our products/services, we will respond to your request. Based on your expressed interest in our products/services, we may include your information in future marketing campaigns, if and as permitted by applicable law. 

You may contact EngagedMedia as provided below at any time to update, correct, add, or delete your information.
Security Measures
The security of your information is extremely important to us. To protect the information in our care, EngagedMedia has implemented reasonable, security safeguard features designed to protect your personal information from unauthorized access, use, alteration, or release in accordance with industry standards. Although EngagedMedia has endeavored to create a secure and reliable mobile program for users, we cannot ensure or warrant the security of any information that you transmit to us or that we transmit to you. You acknowledge and agree that such communications, including, but not limited to, by email and/or SMS text, will be via unsecured channels and not encrypted by us.   There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards, and you accept any and all risk associated with this.  

Do Not Track

Our mobile programs and websites do not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit

Effective October 1st, 2019, EngagedMedia reserves the right to change, modify, add, or remove portions of this Notice at any time and without notice. We will make every effort to post any changes to this Notice with the applicable effective date in this area so that you are aware of the information we collect, how it is used, and under what circumstances is disclosed. Your continued use of our services constitutes your agreement to this Privacy Notice and any updates.
Mobile Programs Privacy Notice Only
This Privacy Notice applies only to information collected through our mobile programs and not to information collected elsewhere.
General Information
If you have questions about this Privacy Notice or the Terms of Use, or our privacy practices, please contact us:  
Attn: EngagedMedia
1201 Peachtree St NE
Ste 2100
Atlanta, GA 30361

[email protected]

Copyright © 2020 EngagedMedia, LLC - All Rights Reserved